You may view a profile of William Hodge in Virtual Background’s monthly newsletter, The Backgrounder.
Remember when STS-1 (the first Space Shuttle Columbia) returned from space? William was there covering it. The film strip numbering indicates #37, but there were only 36 exposure rolls of film back then. Except for Ilford, which was test marketing a thin emulsion roll of 72 exposure film. William wanted it for coverage of the Shuttle landing because he needed images of the Shuttle far away, and close up, and down the landing strip. 36 images just wouldn't suffice. So he found a bunch of Ilford's product, tested it and loved it, using it on the Shuttle landing project.